The small but soon to be booming town of Loreto Mexico lies on the
Sea of Cortez side of the Baja California peninsula, 84
miles south of Mulegé and roughly 225 miles north of La Paz.
The town sits just east of Mexico 1, and with the exception
of a few one-way streets, is very easy to get around in by
car. More than two centuries later, in the
1950s, sport fishermen heard tales of the abundance of fish
in the Sea of Cortez, and made Loreto Bay their private-plane
getaway. By the early 1970s, when the Trans-peninsular
Highway (Mexico 1) was complete, the Mexican department for
tourism development (FONATUR) funded an international
airport and a few small resort-style hotels in Loreto. Since
then, development has slowed down and Loreto remains a
quaint Mexican village. Loreto's warm sea temperatures and nutrient-rich waters attract game fish and the folks who chase them. Whereas Loreto fishing is popular during the hot summer months, sea kayaking, diving, and pleasant weather draw tourists to Loreto throughout the year. Recently the Mexican government formed Parque Nacional
Bahia de Loreto, preserving the water, islands, and
shoreline near Loreto bay.
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